Cracked Cement, a laminate design from InteriorArts, covered the walls and floors of Mercedes Benz Fashion Week, where more than 300 sheets of the laminate were dramatically featured in the “Pavillion” area at New York’s Lincoln Center, in February 2014. Cracked Cement was the backdrop for over 20 runway shows during Fashion Week, where designers presented their Fall Collections. “
Cracked Cement is a trending laminate look right now,” says Geoff Schaefer, Creative Director and President at Chemetal / Treefrog/ InteriorArts, “It’s an immersive design and a neutral palette, off whites and greys, that lends itself to being an extremely functional background for many colors. It was a cool and very smart choice for all the designs of Fashion Week.”
Cracked Cement was presented to Kadan Productions (kadaninc.com), designers of the Pavilion Area at Mercedes Benz Fashion Week. Kadan, along with Mercedes Benz Fashion Week, chose #2005 Cracked Cement as the surfacing material for the Pavilion area. The Pavillion was one of several areas made available to fashion brands and designers to stage runway shows. #2005 Cracked Cement was installed as both flooring and wall covering in this common space. The set remained in place for several fashion week seasons.